White-labeled portals are more than a branding exercise. They are a strategic investment in trust, one that strengthens customer relationships, improves operational transparency, and reinforces the OEM’s role as a reliable, forward-thinking partner.
Internet of Things
Why End Users Prefer OEM Apps Over Third-Party Tools
The preference for OEM apps over third-party tools reflects a broader shift in how end-users evaluate technology. They are no longer looking for disconnected tools that solve narrow problems. Instead, they want integrated, authoritative platforms that support the full lifecycle of their equipment.
Top 5 Ways OEMs Can Use IoT Data to Improve Customer Retention
Customer retention has become one of the most powerful levers for OEM growth. While acquiring a new customer can cost 5–10 times more than supporting an existing one, many OEMs still rely on reactive, manual communication methods that leave end-users frustrated and underserved. IoT data changes everything.
Why 2026 Is the Breakout Year for OEM Digital Aftermarket Services
2026 marks a turning point. IoT-connected equipment and branded digital portals are no longer experimental; they are becoming the backbone of modern OEM aftermarket strategies. OEMs that embrace this shift will unlock new revenue streams, strengthen customer relationships, and future-proof their businesses for the next decade.
Unlocking Service Sales with IoT Data Triggers
In machine building and industrial equipment, selling a machine starts the customer relationship. The real value and long-term revenue come from service, support, and parts. Traditionally, selling services relies on waiting for problems, manual outreach, and assumptions about machine use.
