Customer retention has become one of the most powerful levers for OEM growth. While acquiring a new customer can cost 5–10 times more than supporting an existing one, many OEMs still rely on reactive, manual communication methods that leave end-users frustrated and underserved. IoT data changes everything.
Why 2026 Is the Breakout Year for OEM Digital Aftermarket Services
2026 marks a turning point. IoT-connected equipment and branded digital portals are no longer experimental; they are becoming the backbone of modern OEM aftermarket strategies. OEMs that embrace this shift will unlock new revenue streams, strengthen customer relationships, and future-proof their businesses for the next decade.
Unlocking Service Sales with IoT Data Triggers
In machine building and industrial equipment, selling a machine starts the customer relationship. The real value and long-term revenue come from service, support, and parts. Traditionally, selling services relies on waiting for problems, manual outreach, and assumptions about machine use.
Why OEMs Win When Distributors and Third Parties Use Branded, Localized Platforms
In today’s competitive industrial and manufacturing landscape, customer experience doesn’t stop at the OEM—it extends to every distributor, service partner, and third-party that interacts with the end user. Yet, many OEMs still rely on disconnected systems, generic tools, or unbranded solutions when it comes to enabling their partners in the field.
Security Technology Company Case Study
The Business Situation Our client is a security technology company and a recognized leader in personal panic buttons and advanced security solutions. The company specializes in emergency notification systems that deliver protection for end-users across diverse environments—from courthouses, schools, and healthcare facilities to domestic violence survivors and remote professionals such as home health providers and […]
